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Customer Behavior 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jagdish N. Sheth 作者

South-Western College Pub

译者

2003-02-18 出版日期

512 页数

USD 155.95 价格

Hardcover

丛书系列

9780030343360 图书编码

Customer Behavior 在线电子书图书标签: assignment Marketing

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发表于2024-12-24

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Customer Behavior 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

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