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Managing Customers as Investments 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sunil Gupta 作者

Wharton School Publishing

译者

2005-01-29 出版日期

224 页数

USD 34.99 价格

Hardcover

丛书系列

9780131428959 图书编码

Managing Customers as Investments 在线电子书图书标签: Marketing

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发表于2024-11-26

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Managing Customers as Investments 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Managing Customers as Investments 在线电子书图书描述

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

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