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Managing Customers as Investments 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sunil Gupta 作者

Wharton School Publishing

譯者

2005-01-29 出版日期

224 頁數

USD 34.99 價格

Hardcover

叢書系列

9780131428959 圖書編碼

Managing Customers as Investments 在線電子書圖書標籤: Marketing

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發表於2024-12-23

Managing Customers as Investments 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Managing Customers as Investments 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Managing Customers as Investments 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Managing Customers as Investments 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Managing Customers as Investments 在線電子書圖書描述

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Managing Customers as Investments 在線電子書下載 mobi epub pdf txt 在線電子書下載

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