Marketing Management and Strategy

Marketing Management and Strategy pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Doyle, Peter/ Stern, Philip
出品人:
页数:464
译者:
出版时间:2006-5
价格:$ 142.38
装帧:Pap
isbn号码:9780273693987
丛书系列:
图书标签:
  • Marketing 
  • ReadingList 
  • D1、商科 
  • 766marketing_management 
  •  
想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有