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Marketing Management and Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Doyle, Peter/ Stern, Philip 作者

Prentice Hall

译者

2006-5 出版日期

464 页数

$ 142.38 价格

Pap

丛书系列

9780273693987 图书编码

Marketing Management and Strategy 在线电子书图书标签: Marketing ReadingList D1、商科 766marketing_management

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Marketing Management and Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Management and Strategy 在线电子书图书描述

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

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