Business Market Management

Business Market Management pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:James C. Anderson
出品人:
页数:496
译者:
出版时间:2008-6-15
价格:USD 223.29
装帧:Hardcover
isbn号码:9780136000884
丛书系列:
图书标签:
  • Marketing 
  • 美國 
  • B2B 
  •  
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Anderson builds the book around a framework of understanding, creating, and delivering value.

Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.

For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

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