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James C. Anderson 作者

Prentice Hall

译者

2008-6-15 出版日期

496 页数

USD 223.29 价格

Hardcover

丛书系列

9780136000884 图书编码

Business Market Management 在线电子书图书标签: Marketing 美國 B2B

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发表于2024-07-07

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Business Market Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Business Market Management 在线电子书图书描述

Anderson builds the book around a framework of understanding, creating, and delivering value.

Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.

For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

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