Services Marketing 在线电子书 图书标签: Marketing 设计 外国 Service
发表于2024-12-23
Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
我只能说,很亲民,很好理解……就是我看得是第二版,比这个第一版加了不少最新的例子和论文的结论……anyway,只要不作为教材,就是不错的……可惜被催我是作为教材的
评分我只能说,很亲民,很好理解……就是我看得是第二版,比这个第一版加了不少最新的例子和论文的结论……anyway,只要不作为教材,就是不错的……可惜被催我是作为教材的
评分经典Services marketing教材,值得marketing专业人士一读。
评分经典Services marketing教材,值得marketing专业人士一读。
评分我只能说,很亲民,很好理解……就是我看得是第二版,比这个第一版加了不少最新的例子和论文的结论……anyway,只要不作为教材,就是不错的……可惜被催我是作为教材的
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024