Services Marketing 在線電子書 圖書標籤: Marketing 設計 外國 Service
發表於2024-12-23
Services Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
我隻能說,很親民,很好理解……就是我看得是第二版,比這個第一版加瞭不少最新的例子和論文的結論……anyway,隻要不作為教材,就是不錯的……可惜被催我是作為教材的
評分我隻能說,很親民,很好理解……就是我看得是第二版,比這個第一版加瞭不少最新的例子和論文的結論……anyway,隻要不作為教材,就是不錯的……可惜被催我是作為教材的
評分經典Services marketing教材,值得marketing專業人士一讀。
評分經典Services marketing教材,值得marketing專業人士一讀。
評分經典Services marketing教材,值得marketing專業人士一讀。
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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Services Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024