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Marketing Across Cultures (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jean-Claude Usunier 作者

Prentice Hall

譯者

2005-04-15 出版日期

594 頁數

USD 97.60 價格

Paperback

叢書系列

9780273685296 圖書編碼

Marketing Across Cultures (4th Edition) 在線電子書圖書標籤: culture Marketing 市場研究

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發表於2024-07-01

Marketing Across Cultures (4th Edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Across Cultures (4th Edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Across Cultures (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Across Cultures (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

The text adopts a cultural approach to international marketing, which has two main dimensions:

· A cross-cultural approach compares national marketing systems and local commercial customs in various countries.

· An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.

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Marketing Across Cultures (4th Edition) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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