Marketing Across Cultures (4th Edition) 在線電子書 圖書標籤: culture Marketing 市場研究
發表於2024-11-26
Marketing Across Cultures (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
在綫閱讀本書
Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.
The text adopts a cultural approach to international marketing, which has two main dimensions:
· A cross-cultural approach compares national marketing systems and local commercial customs in various countries.
· An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼,是老師和學生課堂之外網絡互動及交流的平颱,個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
評分
評分
評分
評分
Marketing Across Cultures (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024