For Principles of Marketing courses that require a comprehensive text.
Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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meh，非常基础，没学到新的什么知识，让我不禁好奇商学院的教授整天在扯什么皮。（都说了商学院是用来社交的辣！
评分meh，非常基础，没学到新的什么知识，让我不禁好奇商学院的教授整天在扯什么皮。（都说了商学院是用来社交的辣！
评分这本书是一本学习市场营销基本知识的入门书籍，里面很多实例很新，深入浅出，常读常思考，推荐！
评分meh，非常基础，没学到新的什么知识，让我不禁好奇商学院的教授整天在扯什么皮。（都说了商学院是用来社交的辣！
评分这本书是一本学习市场营销基本知识的入门书籍，里面很多实例很新，深入浅出，常读常思考，推荐！
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