The Luxury Strategy 在線電子書 圖書標籤: 奢侈品  管理  Marketing  商業  時尚  法國  英文原版  Luxury   

喜歡 The Luxury Strategy 在線電子書 的讀者還喜歡

A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.

論文導師的書。許多經驗之談背後有心理學社會學的道理在裏麵，還算好看。

A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.

A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.

論文導師的書。許多經驗之談背後有心理學社會學的道理在裏麵，還算好看。

这本书把大城市租金最贵地段的奢侈品旗舰店，比作这个时代的大教堂，相当传神。然后我发现书里提到的奢侈品的方方面面几乎都可以与宗教连接。 1、品牌=神。消费者消费品牌，而不是产品。正如教徒信仰信仰各自的神（品牌），而不是宗教教义（产品）。因此尽管所有宗教教义都强...  

事实上，许多非常成功的案例看似与奢侈品无关，其实只是将奢侈品战略做了细微的改动，如苹果公司。 对奢侈品的喜爱是深深根植于人之天性的。 奢侈品是且一直是任何社会的主要社会学问题，因为它同时和几个问题相联系：社会分层、实用和浪费、财富分配。 社会越是平和、柔性，越...