The Luxury Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
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The Luxury Strategy 在线电子书 图书标签: 奢侈品 管理 Marketing 商业 时尚 法国 英文原版 Luxury
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发表于2024-12-23
The Luxury Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024
The Luxury Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024
The Luxury Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
The Luxury Strategy 在线电子书 用户评价
A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.
评分A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.
评分A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.
评分A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.
评分A 300-page book took me more than one week to finish because this is the one that I had most reflections as I read, thanks to the real-life challenge I'm coming across in my work. I was attracted by the anti-laws of traditional (consumer goods) marketing and glad to learn how luxury is totally different than premium or masstige products.
The Luxury Strategy 在线电子书 著者简介
Vincent Bastien
奢侈品行业经验最丰富的资深管理者，在过去的25年里，他一直在首席执行官/总经理的位置上任职，包括奢侈品行业——在LV担任总经理6年、赛诺菲集团（Sanofi）美妆部门的总经理3年（管理的品牌包括圣罗兰、Nina Ricci、Yves Rocher和Sanofi Beauté），及B2B 行业（玻璃制品和印刷业）。同期，他也管理自己的成衣公司。目前在巴黎高等商学院担任客座教授，教授奢侈品战略。他是巴黎理工大学、巴黎高等商学院、斯坦福商学院的校友。
Jean-Noel Kapferer
品牌管理领域的最著名的专家，其最新畅销著作《最新战略品牌管理》（The New Strategic Brand Management）是国际MBA为顶级市场管理者指定的参考书。 Kapferer在巴黎高等商学院（HEC）欧洲奢侈品研究中心任教，著有十多部著作，并发表过上百篇研究文章，堪称品牌研究领域的一位有思想的领导者。在咨询领域，他为许多大品牌提供咨询服务，担任董事和顾问，经常在中国、日本、韩国、印度和美国等地为为企业高管培训。他拥有美国西北大学的博士学位。
The Luxury Strategy 在线电子书 图书目录
The Luxury Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载
The Luxury Strategy 在线电子书 图书描述
"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
The Luxury Strategy 在线电子书 读后感
没看多少, 不过有一条已经让我吓了一跳. 在谈到消费者习惯的时候, 作者在文章的最后专门提到亚洲新兴市场, 说这里的人民缺失文化, 并对自己的历史加以否定. 然后, 说: Money becomes the standard of all things.
评分没看多少, 不过有一条已经让我吓了一跳. 在谈到消费者习惯的时候, 作者在文章的最后专门提到亚洲新兴市场, 说这里的人民缺失文化, 并对自己的历史加以否定. 然后, 说: Money becomes the standard of all things.
评分翻译错误比比皆是，满篇的细节错误且不说，关键点也可能意思完全反了，大家需要小心谨慎，尽量找英文版对照。比如说第九章的标题“pricing luxury"，被翻译成奢侈品定位。而作者前面是明确表示了反对在奢侈品中使用定位理论的。当然这点错误大家只看中文也能理解只是用语有误。...
评分这本书把大城市租金最贵地段的奢侈品旗舰店，比作这个时代的大教堂，相当传神。然后我发现书里提到的奢侈品的方方面面几乎都可以与宗教连接。 1、品牌=神。消费者消费品牌，而不是产品。正如教徒信仰信仰各自的神（品牌），而不是宗教教义（产品）。因此尽管所有宗教教义都强...
评分翻译错误比比皆是，满篇的细节错误且不说，关键点也可能意思完全反了，大家需要小心谨慎，尽量找英文版对照。比如说第九章的标题“pricing luxury"，被翻译成奢侈品定位。而作者前面是明确表示了反对在奢侈品中使用定位理论的。当然这点错误大家只看中文也能理解只是用语有误。...
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