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Business Research Methods

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Alan Bryman 作者
Oxford University Press, USA
譯者
2011-6-4 出版日期
720 頁數
USD 74.95 價格
Paperback
叢書系列
9780199583409 圖書編碼

Business Research Methods 在線電子書 圖書標籤: 管理  Marketing  英文原版  英國  紙質  數字營銷  教材  trample   


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Business Research Methods 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Business Research Methods 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Business Research Methods 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Business Research Methods 在線電子書 著者簡介


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Business Research Methods 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Business Research Methods 在線電子書 圖書描述

Designed as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes. Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various universities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expansion of the discussion of ethics, an increased emphasis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods. Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business research Video interviews with research students Datasets from the text Self-marking multiple-choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text

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