Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 在線電子書 圖書標籤: Marketing
發表於2024-11-23
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024