HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT

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HARVARD BUSINESS REVIEW 作者
7-09999
譯者
1999-8 出版日期
204 頁數
180.00元 價格
Paperback
叢書系列
9781578511440 圖書編碼

HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 圖書標籤: Marketing  營銷  管理  廣告營銷  廣告  工作流  原版  傳播學   


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發表於2024-12-23

HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 著者簡介


HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 著者簡介


HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT 在線電子書 圖書描述

Book Description

Leading Minds and Landmark Ideas In An Easily Accessible Format

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Management provides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback.

Download Description

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: "Building Brands Without Mass Media" by Erich Joachimsthaler and David A. Aaker, "Brands vs. Private Labels: Fighting to Win" by John A. Quelch and David Harding, "How Do You Grow a Premium Brand?" by Regina Fazio Maruca, "Should You Take Your Brand to Where the Action Is?" by David A. Aaker, "Extend Profits, Not Product Lines" by John A. Quelch and David Kenny, "The Logic of Product-Line Extensions" Perspectives from the Editors, "Can This Brand Be Saved," by Regina Fazio Maruca, "Your Brand's Best Strategy" by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8                 width:(cm)13.9

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