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Strategy Concept and Process 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Arnoldo C. Hax 作者

Prentice Hall

译者

1995-12-15 出版日期

440 页数

USD 181.40 价格

Paperback

丛书系列

9780134588940 图书编码

Strategy Concept and Process 在线电子书图书标签: 战略管理企业管理 strategy

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Strategy Concept and Process 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Strategy Concept and Process 在线电子书著者简介

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Strategy Concept and Process 在线电子书图书描述

This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.

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