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Araujo, Luis; Finch, John; Kjellberg, Hans 作者

译者

2010-12 出版日期

292 页数

$ 124.30 价格

丛书系列

9780199578061 图书编码

Reconnecting Marketing to Markets 在线电子书图书标签: studies market

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Reconnecting Marketing to Markets 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Reconnecting Marketing to Markets 在线电子书著者简介

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Reconnecting Marketing to Markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Reconnecting Marketing to Markets 在线电子书图书描述

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

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