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Reconnecting Marketing to Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Araujo, Luis; Finch, John; Kjellberg, Hans 作者

譯者

2010-12 出版日期

292 頁數

$ 124.30 價格

叢書系列

9780199578061 圖書編碼

Reconnecting Marketing to Markets 在線電子書圖書標籤: studies market

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發表於2024-10-06

Reconnecting Marketing to Markets 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Reconnecting Marketing to Markets 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Reconnecting Marketing to Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Reconnecting Marketing to Markets 在線電子書著者簡介

Reconnecting Marketing to Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Reconnecting Marketing to Markets 在線電子書圖書描述

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Reconnecting Marketing to Markets 在線電子書下載 mobi epub pdf txt 在線電子書下載

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