Transnational Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Transnational Management

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,Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw,, 作者
McGraw-Hill Education - Europe
译者
2003-9 出版日期
850 页数
118.00元 价格
平装
丛书系列
9780071232289 图书编码

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发表于2024-12-24


Transnational Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Transnational Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Transnational Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Book Description

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Synopsis

"Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Book Dimension

Height (mm) 230                Width (mm) 193

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