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Stewart, Sally 作者

John Wiley & Sons Inc

译者

2003-9 出版日期

244 页数

243.00元价格

HRD

丛书系列

9780471271550 图书编码

Media Training 101 在线电子书图书标签: PR Media

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Media Training 101 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Written by a seasoned journalist and public relations professional, "Media Training 101" is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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