It's Not Just PR 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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W. Timothy Coombs 作者

Wiley-Blackwell

译者

2006-12-15 出版日期

154 页数

USD 36.95 价格

Paperback

丛书系列

9781405144063 图书编码

It's Not Just PR 在线电子书图书标签: PR

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It's Not Just PR 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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It's Not Just PR 在线电子书图书描述

Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.

Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact Helps reveal why public relations is useful to society and how it has developed a negative public reputation Includes practical debate about power issues in public relations theory and practice Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association

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