It's Not Just PR 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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W. Timothy Coombs 作者

Wiley-Blackwell

譯者

2006-12-15 出版日期

154 頁數

USD 36.95 價格

Paperback

叢書系列

9781405144063 圖書編碼

It's Not Just PR 在線電子書圖書標籤: PR

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發表於2024-11-28

It's Not Just PR 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

It's Not Just PR 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

It's Not Just PR 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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It's Not Just PR 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

It's Not Just PR 在線電子書圖書描述

Public relations shapes and spins our news, influencing society’s values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.

Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact Helps reveal why public relations is useful to society and how it has developed a negative public reputation Includes practical debate about power issues in public relations theory and practice Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association

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