Wharton on Making Decisions 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert E. Gunther 作者

Wiley

译者

2004-08-20 出版日期

339 页数

USD 19.95 价格

Paperback

丛书系列

9780471689386 图书编码

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Wharton on Making Decisions 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Wharton on Making Decisions 在线电子书著者简介

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School.

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Wharton on Making Decisions 在线电子书图书描述

Perspectives from leaders in decision science at Wharton

Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

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