Wharton on Making Decisions 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Robert E. Gunther 作者

Wiley

譯者

2004-08-20 出版日期

339 頁數

USD 19.95 價格

Paperback

叢書系列

9780471689386 圖書編碼

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Wharton on Making Decisions 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Wharton on Making Decisions 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Wharton on Making Decisions 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Wharton on Making Decisions 在線電子書著者簡介

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School.

Wharton on Making Decisions 在線電子書著者簡介

Wharton on Making Decisions 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Wharton on Making Decisions 在線電子書圖書描述

Perspectives from leaders in decision science at Wharton

Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

Wharton on Making Decisions 在線電子書下載 mobi epub pdf txt 在線電子書下載

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