Publisher Comments :

The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level Course on Sales Management

The hardcover edition of McGraw-Hill's Sales Management is renowned for its straightforward treatment of the entire process of recruiting, building, and managing a results-driven sales team. Now, this value-packed paperback edition provides busy executives with everything found in the hardcover, all in a package designed to be more easily transportable and affordable.

Look to this all-in-one sales manager's guide for comprehensive facts and analysis on:

1.Strategy and objectives

2.Hiring

3.Training

4.Compensation

5.Organization

6.Deployment

7.Forecasts

8.Sales plans

9.Nonmonetary motivators

10.Sales force automation

11.Performance evaluations

As a sales manager, your career success depends on the performance and success of your sales team. Discover how to train and retain a team of top sales professionals--and mold that team into a motivated and cohesive sales unit--in Sales Management.

Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include:

1.Finance and Accounting for Nonfinancial Managers

2.Mergers & Acquisitions

3.Corporate Strategy

Synopsis:

THE MCGRAW-HILL EXECUTIVE MBA SERIES

"Executive education is suddenly every CEO's favorite strategic weapon."

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　--BusinessWeek

Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.

Book Dimension

Height (mm) 226 　　 Width (mm) 152