Information Rules 在线电子书 图书标签: 互联网 经济 经济学 信息技术 网络 TextBook 计算机 commerce
发表于2025-03-26
Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
好没劲鸭…
评分当年攒phd paper的时候反复读过,如今是不是该重读了?
评分textbook……只读过只言片语。这本书看来需要不断出new edition才能跟得上变化飞速的信息时代!
评分体现了Varian和Shapiro智慧和洞见的经典。两位作者皆为Economics of IT的权威学者。该书出版数年后,Varian的某歌首席经济学家的身份使他更近距离的观察互联网行业
评分虽然是99年写的书,但是多数准则今天仍然适用。放在经济学科普文里算相当接地气的一款,又比绝大多数商学院畅销书来得有洞见,不是仅仅就案例谈案例。
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
朋友向我强烈推荐了这本书,觉得身处互联网行业的我一定深有感触。 我查了下目前有两个版本,一个是孟昭莉的2017年译本,一个是张帆的2000年译本:前者资源丰富,但是豆瓣评分很低,据说是译者(腾讯研究院副院长)在其中夹带了大量私货;后者已经绝版,我去孔夫子买了溢价接近...
评分网络经济的入门宝典。"虽然技术在不断进步,但我们说依据的经济规律是可以持续的。案例会改变,但思想是不会过时的"
评分Google首席经济学家Hal Varian的旧作。 1. 定价:信息的生产成本很高,但是复制成本很低。这种特性导致了成本定价的失灵。 2. 体验:信息是体验产品,如果消费者必须尝试一种产品才能对他评价,经济学就把它称为体验产品。几乎所有的新产品都是体验产品,但是信息在每次被消...
评分网络上时间的速度是生活中时间速度的七倍,网络上注意力持续时间不到生活中的注意力持续时间的七分之一。 一级价格歧视:个人化定价 二级价格歧视:销售量定价(版本划分) 三级价格歧视:群体定价 如果你不能把你的个人病例档案转到新医生那里,你要更换医生就难得多。要么...
评分我们主要关注的是信息对不同消费者的价值。 成本:信息的生产成本很高,但是复制成本很低。即高固定成本,低边际成本。这种成本结构意义重要,我们必须根据顾客价值,而不是生产成本,来为信息产品定价。 对同一信息产品进行版本划分的办法之一......
Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025