Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Carl Shapiro 作者

Harvard Business Review Press

译者

1998-11-19 出版日期

368 页数

USD 38.00 价格

Hardcover

丛书系列

9780875848631 图书编码

Information Rules 在线电子书图书标签: 互联网经济经济学信息技术网络 TextBook 计算机 commerce

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Information Rules 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Information Rules 在线电子书用户评价

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一般。没有学到新的知识也没有更新到自己的思维模型。不过很大程度上这本书把我之前的所见所闻都捋了一遍，慢慢搭建起了系统化的框架。

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我毕业论文的主要参考读物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather

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虽然是99年写的书，但是多数准则今天仍然适用。放在经济学科普文里算相当接地气的一款，又比绝大多数商学院畅销书来得有洞见，不是仅仅就案例谈案例。

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IS5118

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Information Rules 在线电子书著者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules 在线电子书图书目录

Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Information Rules 在线电子书图书描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

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Information Rules 在线电子书读后感

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Google首席经济学家Hal Varian的旧作。 1. 定价：信息的生产成本很高，但是复制成本很低。这种特性导致了成本定价的失灵。 2. 体验：信息是体验产品，如果消费者必须尝试一种产品才能对他评价，经济学就把它称为体验产品。几乎所有的新产品都是体验产品，但是信息在每次被消...

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朋友向我强烈推荐了这本书，觉得身处互联网行业的我一定深有感触。我查了下目前有两个版本，一个是孟昭莉的2017年译本，一个是张帆的2000年译本：前者资源丰富，但是豆瓣评分很低，据说是译者（腾讯研究院副院长）在其中夹带了大量私货；后者已经绝版，我去孔夫子买了溢价接近...

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我们主要关注的是信息对不同消费者的价值。成本：信息的生产成本很高，但是复制成本很低。即高固定成本，低边际成本。这种成本结构意义重要，我们必须根据顾客价值，而不是生产成本，来为信息产品定价。对同一信息产品进行版本划分的办法之一......

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"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

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Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024