Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Carl Shapiro 作者

Harvard Business Review Press

译者

1998-11-19 出版日期

368 页数

USD 38.00 价格

Hardcover

丛书系列

9780875848631 图书编码

Information Rules 在线电子书图书标签: 互联网经济经济学信息技术网络 TextBook 计算机 commerce

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发表于2025-04-22

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Information Rules 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Information Rules 在线电子书用户评价

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textbook……只读过只言片语。这本书看来需要不断出new edition才能跟得上变化飞速的信息时代！

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虽然是99年写的书，但是多数准则今天仍然适用。放在经济学科普文里算相当接地气的一款，又比绝大多数商学院畅销书来得有洞见，不是仅仅就案例谈案例。

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太水

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我毕业论文的主要参考读物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather

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One of the best books on digital economics!

Information Rules 在线电子书著者简介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules 在线电子书图书目录

Information Rules 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Information Rules 在线电子书图书描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

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Information Rules 在线电子书读后感

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"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...

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当初也是在网络经济学课时候读的书.当初做很多笔记.感觉很多文字都是直接一语中的,非常精到. 强烈推荐.里面很多道理可以直接用来指导实践.

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第一次听说这本书应该是在2012年，那时候我正在读研一，作为一名产业经济学学生，研究的方向是垄断和政府规制。不止一位老师推荐了这本书，当然还有另外一本是让·梯若尔的《产业组织理论》。原因很简单，信息产品是一个初始成本很高，但边际成本趋近于零，所以随着产量的提...

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我们主要关注的是信息对不同消费者的价值。成本：信息的生产成本很高，但是复制成本很低。即高固定成本，低边际成本。这种成本结构意义重要，我们必须根据顾客价值，而不是生产成本，来为信息产品定价。对同一信息产品进行版本划分的办法之一......

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有很多书都宣称自己既适合初学者启蒙，也适合专家研究参考，但这些书绝大部分都是买狗皮膏药。但这本书真的做到了。从启蒙来说，让一个现代人能理解信息社会的运转机制；而对从业者，它给出了一个信息策略的思考框架，让你考虑问题时不会有重大遗漏。阅读时有很棒的思维的乐...

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