Information Rules pdf epub mobi txt 電子書下載2025

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Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

出版者:Harvard Business Review Press

作者:Carl Shapiro

出品人:

頁數:368

译者:

出版時間:1998-11-19

價格:USD 38.00

裝幀:Hardcover

isbn號碼:9780875848631

叢書系列:

圖書標籤:

互聯網
經濟
經濟學
信息技術
網絡
TextBook
計算機
commerce

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In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

具體描述

讀後感

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让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等，balarkliang特别为您推荐！

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网络经济的入门宝典。"虽然技术在不断进步，但我们说依据的经济规律是可以持续的。案例会改变，但思想是不会过时的"

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第一次知道这本书是在OOPS协助翻译MIT的微观经济学课程时，从参考书目中看到的，这本书被列为网络经济那一章的必读参考书。后来又知道，《信息规则》的作者之一Hal Varian，同时也是曾经用过的教科书《微观经济学：现代观点》的作者，前一本书中翻译为瓦里安，后一本书中译为...

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读这本书是因为本科时网络经济学任课老师的推荐，后来一发热就从当当上买了，买了许久都没看，直到这本课考试结束之后。这真的是本很不错的书，尤其对像我这种经济背景出身的学生而言。我们常说时代在变，一切都在变，唯一不变的就是变化。而这本书将告诉你，网络时代来了，...

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用戶評價

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a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

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當年攢phd paper的時候反復讀過，如今是不是該重讀瞭？

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mark; to read with paper/bibliography

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齣版20年後成瞭我的課本

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齣版20年後成瞭我的課本