Information Rules 在線電子書 圖書標籤: 互聯網 經濟 經濟學 信息技術 網絡 TextBook 計算機 commerce
發表於2024-06-03
Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
太水
評分很有質感的書,雖然內容很無趣,但是拿著就有一種想讀的欲望~ 老子掛瞭這門!!!!人人都60+的我居然掛瞭!!!
評分很有質感的書,雖然內容很無趣,但是拿著就有一種想讀的欲望~ 老子掛瞭這門!!!!人人都60+的我居然掛瞭!!!
評分mark; to read with paper/bibliography
評分當年攢phd paper的時候反復讀過,如今是不是該重讀瞭?
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
第一次听说这本书应该是在2012年,那时候我正在读研一,作为一名产业经济学学生,研究的方向是垄断和政府规制。不止一位老师推荐了这本书,当然还有另外一本是让·梯若尔的《产业组织理论》。 原因很简单,信息产品是一个初始成本很高,但边际成本趋近于零,所以随着产量的提...
評分朋友向我强烈推荐了这本书,觉得身处互联网行业的我一定深有感触。 我查了下目前有两个版本,一个是孟昭莉的2017年译本,一个是张帆的2000年译本:前者资源丰富,但是豆瓣评分很低,据说是译者(腾讯研究院副院长)在其中夹带了大量私货;后者已经绝版,我去孔夫子买了溢价接近...
評分"Information Rules" is a hand book for economic layman to understand emerging Internet economy, to help reader to apply feasible strategies into network business. As author mentioned in the beginning of this book, this book is seeking models, concepts, and ...
評分第一次知道这本书是在OOPS协助翻译MIT的微观经济学课程时,从参考书目中看到的,这本书被列为网络经济那一章的必读参考书。 后来又知道,《信息规则》的作者之一Hal Varian,同时也是曾经用过的教科书《微观经济学:现代观点》的作者,前一本书中翻译为瓦里安,后一本书中译为...
評分让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等,balarkliang特别为您推荐!
Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024