Information Rules 在線電子書 圖書標籤: 互聯網 經濟 經濟學 信息技術 網絡 TextBook 計算機 commerce
發表於2024-12-23
Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
很有質感的書,雖然內容很無趣,但是拿著就有一種想讀的欲望~ 老子掛瞭這門!!!!人人都60+的我居然掛瞭!!!
評分我畢業論文的主要參考讀物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather
評分太水
評分textbook……隻讀過隻言片語。這本書看來需要不斷齣new edition纔能跟得上變化飛速的信息時代!
評分我畢業論文的主要參考讀物之一 - long after that did I find it relative to the economics of networks (e.g. Matthew Jackson) - this is a practical one rather
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.
这本书我并没有进行仔细深入的阅读。非常遗憾,学校的图书馆是库存书,明天就需要还回去。 从感觉上,对本书有两个方面:1. 详实的案例作为佐证,不得不说很多公司都是网络上古时期的大神; 2. 略带晦涩,不知道是翻译的原因,还是因为自身缺乏更多实践体会的原因,如果要有深...
評分我们主要关注的是信息对不同消费者的价值。 成本:信息的生产成本很高,但是复制成本很低。即高固定成本,低边际成本。这种成本结构意义重要,我们必须根据顾客价值,而不是生产成本,来为信息产品定价。 对同一信息产品进行版本划分的办法之一......
評分当初也是在网络经济学课时候读的书.当初做很多笔记.感觉很多文字都是直接一语中的,非常精到. 强烈推荐.里面很多道理可以直接用来指导实践.
評分让你深入了解信息的特征和信息经济运行的规则和环境以及软件版本的划分等,balarkliang特别为您推荐!
Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024