Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Carl Shapiro 作者

Harvard Business Review Press

譯者

1998-11-19 出版日期

368 頁數

USD 38.00 價格

Hardcover

叢書系列

9780875848631 圖書編碼

Information Rules 在線電子書圖書標籤: 互聯網經濟經濟學信息技術網絡 TextBook 計算機 commerce

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發表於2025-03-23

Information Rules 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Information Rules 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

Information Rules 在線電子書用戶評價

評分☆☆☆☆☆

再也不要選mba的水課瞭

評分☆☆☆☆☆

a little bit of outdated for some opinions and examples (at last who could predict the burgeoning of information world anyhow) but as Varian rightly cited the underlying economic principles prevail. 3 major themes: differentiation/lockin/positive feedback.

評分☆☆☆☆☆

One of the best books on digital economics!

評分☆☆☆☆☆

textbook……隻讀過隻言片語。這本書看來需要不斷齣new edition纔能跟得上變化飛速的信息時代！

評分☆☆☆☆☆

Almost makes me want to be an antitrust lawyer= = and timely read in light of what is going on with 5G nowadays

Information Rules 在線電子書著者簡介

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Hal Varian is the Class of 1944 Professor and the Dean of the School of Information Management and Systems, with joint appointments at Haas School of Business and Department of Economics, UC Berkeley.

Information Rules 在線電子書著者簡介

Information Rules 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Information Rules 在線電子書圖書描述

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

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