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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac)
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简体网页||繁体网页
William G. Zikmund 作者
South-Western College Pub
译者
2002-08-08 出版日期
0 页数
USD 103.95 价格
Paperback
丛书系列
9780324182576 图书编码

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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在线电子书 图书描述

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

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