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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac)
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William G. Zikmund 作者
South-Western College Pub
譯者
2002-08-08 出版日期
0 頁數
USD 103.95 價格
Paperback
叢書系列
9780324182576 圖書編碼

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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 著者簡介

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 著者簡介

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 在線電子書 圖書描述

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

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