Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
跟自然相对的是人工,而人工就伴随着设计,设计无处不在。本书主要聚集设计中的情感因素。 设计的三种水平 首先是本能水平上的设计。这一层次主要是产品的物理特征,比如视觉、听觉、触觉。一般人看到一个物品想要它,往往是出于本能。 其次是行为水平。物品功能好,简单易懂...
评分分类:实用性 概述:为什么一件功能很到位的产品却不一定会畅销呢?到底哪些因素在这里起作用。诺曼告诉我们一个很简单的原因:“快乐”。引申为使用者的感情因素。作者只是开了个头,如果要了解最初的根源还需要修认知心理学、分析学等。 接下来就是怎么做的问题了,拿咱们...
评分诺曼的这本新作虽然不可能想他的第一本书《设计心理学》那样具有指导性。没有写出什么太多超越前著的贡献,但还不失为一本行为交互方面的参考资料。 译者根本就不配给这本书翻译。与书宣说的理论讽刺的是这位“学者先生”仅仅把他当作一份普通工作,没有感情,并极其不负...
评分从前看《情感化设计》,对于其中所说设计的三个水平——本能的、行为的和反思的,当时尚有些懵懂。 本能和行为的还好理解,设计要好看,要好用。可反思呢?虽然诺曼举出了一些反思水平设计的优秀例子,可还是觉得它们离我太遥远。 今天看一些写苹果的文章,突然想到苹果就是...
评分《情感设计》书中最重要的概念就是把设计的目标分为三个层次,就是本能水平设计,行为水平设计,反思水平设计。这不是作者的创立的理论,而是对应心理学:人脑有三种不同的加工水平:本能的、行为的和反思的。所以这本书不提供方法论,用心理学的这个理论去给我们解释现象:...
#Don Norman #design #HCI 必讀書
评分有的例子站不住脚 总体来说还是学习的
评分part I还不错,后半部分感觉不太好。
评分没空的话 也可以去看看norman的ted talk基本就讲了这本书里的理论 很快速的介绍了emotional design的三个层次。
评分whether you are into design or not, this is a must read. from it one gets a glimpse of design, and understanding of everything things. it gives great insights into a lot of things and ask us to pay more attention to the thing around us. it is eye opening
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