Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
诺曼的这本新作虽然不可能想他的第一本书《设计心理学》那样具有指导性。没有写出什么太多超越前著的贡献,但还不失为一本行为交互方面的参考资料。 译者根本就不配给这本书翻译。与书宣说的理论讽刺的是这位“学者先生”仅仅把他当作一份普通工作,没有感情,并极其不负...
评分分类:实用性 概述:为什么一件功能很到位的产品却不一定会畅销呢?到底哪些因素在这里起作用。诺曼告诉我们一个很简单的原因:“快乐”。引申为使用者的感情因素。作者只是开了个头,如果要了解最初的根源还需要修认知心理学、分析学等。 接下来就是怎么做的问题了,拿咱们...
评分我是一名学广告的,接触两年多,读过这本书后觉得很受启发,一本很不错的设计心理学书籍。书中提到的理论和广告大师的理论有许多相似之处。作者以人为本的设计理念已经深入人心。而我们所做的设计是为谁做的(who),设计什么(what),为什么去设计(why),这就是著名的3W...
评分2008年夏,终于看掉了Donald Norman的《设计心理学》(英文是Design of Everyday Things,不知道怎么翻的),加上之前看过诺大师的《情感化设计》,我似乎看到了一位宗师从现实主意到浪漫主义的升华。(大师是先写《设》再写《情》的,我看的顺序反了) 原文在 http://iamsuji...
评分还记得,以前,我总喜欢收集圆珠笔,各种各样的圆珠笔。我愿意去文具店溜达,看到好看的、设计有趣的圆珠笔,就想买下来玩。尽管有时写出来的笔色会影响我的选择,但它只是很小的影响因素了。我可以用来写几个字,然后就放着,看看,就可以了。 这和书中提到的,收集各种物品...
whether you are into design or not, this is a must read. from it one gets a glimpse of design, and understanding of everything things. it gives great insights into a lot of things and ask us to pay more attention to the thing around us. it is eye opening
评分设计心理学经典教材
评分没空的话 也可以去看看norman的ted talk基本就讲了这本书里的理论 很快速的介绍了emotional design的三个层次。
评分设计心理学经典教材
评分“They can create products that fulfill our needs, that are easy to understand, easy to be hold, pleasurable to use.” "have nothing in your house that you do not know to be useful, or believe to be beautiful." 设计心理学,emotioanl design的经典了。
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