Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to undestand it better will suddenly 'get it'. This deceptively simple book offers everyone in the company access to ' the powerful business tool since the spreadsheet".
具體描述
讀後感
Top executives put emphasis on "hard strategies" like economics, legal, timeline, and so on, while neglect the "soft strategies" of the managerial function such as "emotion". Well, what customers feel about a brand at first? The answer is "What I feel about...
評分學生、創意人、行銷人必備聖品.. 至於怎樣 不得而知. 每個人有每個人的看法和吸收方式. 反正之於我，的確是有點難看得下去. 不過呢， 既然是傳説中的學生、創意人、行銷人必備聖品，那還是希望 您沒事做的時候翻一翻或許有驚喜和收穫還不一定呢 ！~
評分學生、創意人、行銷人必備聖品.. 至於怎樣 不得而知. 每個人有每個人的看法和吸收方式. 反正之於我，的確是有點難看得下去. 不過呢， 既然是傳説中的學生、創意人、行銷人必備聖品，那還是希望 您沒事做的時候翻一翻或許有驚喜和收穫還不一定呢 ！~
評分學生、創意人、行銷人必備聖品.. 至於怎樣 不得而知. 每個人有每個人的看法和吸收方式. 反正之於我，的確是有點難看得下去. 不過呢， 既然是傳説中的學生、創意人、行銷人必備聖品，那還是希望 您沒事做的時候翻一翻或許有驚喜和收穫還不一定呢 ！~
評分这学期Design Insight有四本阅读书目，在学校图书馆找到其中三本，决意从最薄最好读的一本入手（事实证明这是个聪明的抉择）。 作为一本入门级的关于品牌管理的设计书籍，不到两百页的篇幅，字大行稀且图文并茂，即使对那些一听到设计管理（譬如我）就头痛的人来说也还是感觉似...
用戶評價
about the right brain’s communication
评分挺有意思的一本書
评分about the right brain’s communication
评分Top executives put emphasis on "hard strategies" like economics, legal, timeline, and so on, while neglect the "soft strategies" of the managerial function such as "emotion". Well, what customers feel about a brand at first? The answer is "What I feel about this brand!!!!" Therefore, there IS a gap between strategic thinkers and creative thinkers.
评分簡單 直接 字大
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