Pour Your Heart Into It 在线电子书 图书标签: 传记 商业 管理 Starbucks Business 英文原版 英文 自传
发表于2024-11-07
Pour Your Heart Into It 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Some men see things as they are and say “Why?”. I dream things that never were, and say “Why not?” We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.
评分当咖啡已不是咖啡,而是梦想铸成的一种生活态度。非常精彩的一本传记。
评分图书馆续借了一遍又一遍,可见我有多喜欢这本书。任何事业都成就于坚持。
评分前面的历史比较好看 后面广告比较多比较啰嗦
评分星巴克的创始人自传
1982年时,舒尔茨是一家生产厨房设备的瑞典公司的副总裁兼美国分公司经理。一次,他在西雅图的星巴克咖啡馆被手磨的、现调配的咖啡所吸引。几乎在一瞬间,舒尔茨就决定与神奇的咖啡签下终生契约。舒尔茨加盟星巴克后成为市场与零售部经理。到1987年,舒尔茨买下了星巴克,然后将其调教成全美“领先的零售商、美味蛋糕的提供者及独具魅力的咖啡品牌”。
霍华德·舒尔茨是Maveron LLC风险投资集团的创始人之一,Maveron LLC的第一笔投资是目前全球最大的个人网上交易社区Ebay。2001年,作为一名狂热的体育爱好者,舒尔茨和一群个人投资者建立了西雅图篮球俱乐部集团。同年,集团购买了NBA的西雅图超音速队和WNBA的西雅图风暴队。2004年6月,舒尔茨当选为梦工厂动画SKG公司的董事会成员。
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
From Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.
From Library Journal
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Book Dimension
Height (mm) 229 Width (mm) 152
将心注入,虽然不喜欢这个翻译的书名,可我一时也想不到更好的,只有接受。 开创一代咖啡帝国的究竟是怎样一个人物,细读之后,才发现, 原来创业的过程中,激情才是最重要的。 只有你真心的热爱你所从事的事业,你才有可能取得一定的成功。 而这,只不过是一个必要不充分条件...
评分断断续续的一个多月,今天终于把这本星巴克的书看完了。当时买这本书的原因,主要是星巴克这个品牌引起了我的兴趣。在读本书之前,星巴克在我大脑中的印象就是一个很高端的咖啡品牌,小资的情调,和每次路过门口扑面而来的咖啡香气。后来微博上关注的一个名人也对星巴克...
评分朴实的叙述是本书最大的特点,完全没有矫揉造作的成分,看这本书时就像霍华德在给读者讲自己真实的故事。 霍华德的成长经历并没有什么特殊之处,完全是美国平民家庭的孩子,但从小就下定决心要摆脱贫困,用自己的力量为自己的将来创造另一种生活环境。 霍华德是一个具有激情...
评分 评分如今的社会,已经习惯于把所有的成功都归于传奇:聪明绝顶的人,灵光一闪的创意瞬间,如期而至的财富。成功背后的经历,不过是背景中的佐料,让舞台下流着口水的观众艳羡不已。 与此不同的是,更多的商业教导,在MBA的专业表达中,你总是听到这样词汇:商业模式、市场规模、...
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