埃森・拉塞尔，1989年进入麦肯锡公司纽约办事处、工作至 1992年。在公司期间，他的客户包括金融、电信、计算机和消费品部门的大公司。他还做过投资银行家和基金经理人，他在普林斯顿大学获得学生学位。在沃顿商学院获得MBA学位。现在他与妻子和家人生活在北卡罗莱纳的切普山。

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Book Description

Penetrate the McKinsey mystique and learn the secrets of the world's largest and most successful strategy consulting firm. "A breeding ground for gurus." That's how the best-selling book "The Witch Doctors" defined McKinsey and Company, the gold-standard consulting firm whose alumni include titans such as Tom Peters, Harvey Golub, and Kenichi Ohmae. Now, a former "McKinzoid" lifts the veil to show the world how the secretive McKinsey works its magic - and helps readers emulate the firm's best practices in problem-solving, communication, and management. The result is a toolkit of techniques without peer, one that brings an expert mindset to such practical topics as selling without "selling" and turning enemies into allies. For anyone who wants to become a better strategic player or get an inside look at the high-pressure consulting life, this guide is a must.

Publisher Comments:

"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.

"Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming."

　　　　　　　　　　　　　　　　　　　　　　　　　--Paul H. Zipkin, Vice-Dean, The Fuqua School of Business

It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task:

1.How McKinsey recruits and molds its elite consultants;

2.How to "sell without selling";

3.How to use facts, not fear them;

Techniques to jump-start research and make brainstorming more productive;

1.How to build and keep a team at the top its game;

Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey;

1.How to get ultimate "buy-in" to your findings;

Survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Synopsis:

Penetrate the McKinsey mystique and learn the secrets of the world's largest and most successful strategy consulting firm. A former "McKinzoid" lifts the veil to show the world how the secretive McKinsey & Company works its magic--and helps readers emulate the firm's best practices in problem-solving, communication and management.

Synopsis:

Ethan Rasiel, a fomer McKinsey consultant, here lifts the veil to show readers how the McKinsey strategic consultancy model works. He encourages readers to emulate the company's best practices in problem solving communication and management.

Synopsis:

Penetrate the McKinsey mystique and learn the secrets of the world's most sought after consulting firm.

Amazon.com

The McKinsey Way, by former McKinsey & Company associate Ethan M. Rasiel, provides a through-the-keyhole perspective on the way this worldwide consulting institution approaches--and solves--the myriad professional problems encountered by its high-powered clientele. His goal, Rasiel writes, is simple: to communicate "new and useful skills to everyone who wants to be more useful in their business." He then does so by explaining the highly structured, fact-based proprietary methodology that McKinseyites are taught to employ with their Fortune 100 clients, complete with details on the entire process from first considering the basic situation at hand through finally selling a solution to the appropriate powers that be.

All of the critical steps (assembling a team, managing a hierarchy, doing research, conducting interviews, brainstorming) are broken down into specific actions and fleshed out with applicable examples that Rasiel has gathered through interviews with dozens of other former McKinsey employees. The concluding sections on surviving the mythically grueling pace at the organization, known simply to insiders as "the Firm," are designed to help readers successfully tackle the similar challenges and obstacles they regularly face in their own work environments.

　　　　　　　　　　　　　　　　　　　　　　　　　　　--Howard Rothman

Book Dimension

Height (mm) 223 　　　 Width (mm) 157