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Turkel Schwartz & Partners 作者

Rockport

译者

1999 出版日期

169 页数

360.0 价格

Hardcover

丛书系列

9781564965653 图书编码

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Brain Darts 在线电子书著者简介

Turkel Schwartz & Partners is a 42-person advertising agency headquartered in Mianmi's bohemian Coconut Grove district. It has been widely recognized for its strategically disciplined creative approach to print, broadcast and digital communications.

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Brain Darts 在线电子书图书描述

Quick--get their attention before they turn the page!

That's the challenge today's advertisers are up against. Ant that's what award-winning advertising agency Turkel Schwartz & Partners has been doing for the past 15 years--stopping people in their tracks with powerful marketing messages that do their work quickly and insidiously--often before the viewer even knows what hit them.

Brain Darts is jammed cover to cover with examples of some of the world's most compelling design and advertising. Just open the book and you'll get the point.

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