Detlev J. Hoch is a consultant with McKinsey & Company.

In Secrets of Software Success, the authors investigate the software industry's best practices in order to develop a complete picture of what it takes to build a thriving software business.

Drawing on an exclusive worldwide survey of more than 100 global software companies and 450 top executives, Secrets of Software Success presents the first panoramic view of the conditions that influence results for both the product and the service sides of the software industry.

"Secrets of Software Success describes for the first time what is required in the day-to-day management of an organization-from recruiting efforts to strategic partnering-in order to thrive in the Internet economy. It is a unique and comprehensive collection of valuable management lessons from across the software industry."

--Jon Callaghan, General Partner, CMGI @Ventures

"Successful software companies create organizational structures, shape markets, and change the rules of the game in unbelievable ways. Secrets of Software Success offers a bird's eye view of the dynamics and subtleties at play in this vital industry."

--John F. Keane, Chairman and CEO, Keane, Inc.

"Secrets of Software Success offers cutting edge insights that go beyond the software industry to extend to Internet companies and established high-tech players."

--Stephan Schambach, CEO, Intershop Communications Inc.

"Secrets of Software Success is a comprehensive and realistic assessment of the important issues in the software industry today. The authors expose the key dimensions leaders in this dynamic business deal with on a continual basis."

--John Wookey, Senior Vice President, Oracle Corporation

"A must-read packed with counterintuitive ideas for software pioneers."

--Pierre Haren, Chairman and CEO, ILOG, France

"By recounting stories of individual companies' successes, Secrets of Software Success highlights valuable management insights for winning in the software industry."

--Dr. Erwin Knigs, CEO and President, Software AG, Darmstadt

"Secrets of Software Success is important reading for software professionals, entrepreneurs, CIOs, and CEOs. The authors lucidly present insights into what makes companies successful."

--S. Ramadorai, CEO, Tata Consultancy Services, India

"A timely book for any leader interested in creating and sustaining success in these extraordinary times, Secrets of Software Success reveals how pioneering companies are transforming our world by delighting customers, managing growth, and building talented teams in a rapidly changing global environment."

--Doug Burgum, Chairman and CEO, Great Plains