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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.</P>
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Thoroughly up-to-date, this new edition includes:</P>
- a glossary of nearly a hundred key terms in media and communication</P>
- additional pedagogical features, such as break out boxes and end of chapter summaries </P>
- more contemporary media examples</P>
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The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.</P>
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具体描述
读后感
研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
用户评价
本书由20章组成，共分为八个部分，即preliminaries、theories、structures、organizations、content、audience、effects和epilogue，对大众媒介的起源，从印刷媒介到电影、广播、互联网出现和变革做了详细的阐述；并介绍了媒介研究中的主导范式，以及法兰克福学派的批判范式等多种研究范式，对西方大众传播理论的流派和演变进行了全景式的展现。
评分textbook
评分孔夫子淘的旧书也比清华大学那俩教授翻译得好得多得多得多 刚读中文版的时候真的怀疑人生
评分本书由20章组成，共分为八个部分，即preliminaries、theories、structures、organizations、content、audience、effects和epilogue，对大众媒介的起源，从印刷媒介到电影、广播、互联网出现和变革做了详细的阐述；并介绍了媒介研究中的主导范式，以及法兰克福学派的批判范式等多种研究范式，对西方大众传播理论的流派和演变进行了全景式的展现。
评分这本书等于什么都讲了，也等于什么都没讲。初学者适读。
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