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Denis McQuail 作者

Sage Publications Ltd

译者

2005-04-30 出版日期

616 页数

USD 42.95 价格

Paperback

丛书系列

9781412903721 图书编码

McQuail's Mass Communication Theory 在线电子书图书标签: communication 传播理论传播学传播教科书教材麦奎尔英文原版

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McQuail's Mass Communication Theory 在线电子书著者简介

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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

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研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion

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