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Denis McQuail 作者

Sage Publications Ltd

译者

2005-04-30 出版日期

616 页数

USD 42.95 价格

Paperback

丛书系列

9781412903721 图书编码

McQuail's Mass Communication Theory 在线电子书图书标签: communication 传播理论传播学传播教科书教材麦奎尔英文原版

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McQuail's Mass Communication Theory 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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本书由20章组成，共分为八个部分，即preliminaries、theories、structures、organizations、content、audience、effects和epilogue，对大众媒介的起源，从印刷媒介到电影、广播、互联网出现和变革做了详细的阐述；并介绍了媒介研究中的主导范式，以及法兰克福学派的批判范式等多种研究范式，对西方大众传播理论的流派和演变进行了全景式的展现。

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McQuail's Mass Communication Theory 在线电子书著者简介

McQuail's Mass Communication Theory 在线电子书图书目录

McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

McQuail's Mass Communication Theory 在线电子书图书描述

OVER 80,000 COPIES SOLD!

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Thoroughly up-to-date, this new edition includes:

- a glossary of nearly a hundred key terms in media and communication

- additional pedagogical features, such as break out boxes and end of chapter summaries

- more contemporary media examples

The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

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McQuail's Mass Communication Theory 在线电子书读后感

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研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion

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