McQuail's Mass Communication Theory 在线电子书 图书标签: communication 传播理论 传播学 传播 教科书 教材 麦奎尔 英文原版
发表于2024-11-24
McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
保佑保佑!拜!
评分高分essay我来了!!!
评分糾結
评分终于把活儿干完了。。。
评分这本书等于什么都讲了,也等于什么都没讲。初学者适读。
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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.</P>
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Thoroughly up-to-date, this new edition includes:</P>
- a glossary of nearly a hundred key terms in media and communication</P>
- additional pedagogical features, such as break out boxes and end of chapter summaries </P>
- more contemporary media examples</P>
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The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.</P>
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研究议题: Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题: Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题: Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题: Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
评分研究议题: Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024