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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.</P>
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Thoroughly up-to-date, this new edition includes:</P>
- a glossary of nearly a hundred key terms in media and communication</P>
- additional pedagogical features, such as break out boxes and end of chapter summaries </P>
- more contemporary media examples</P>
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The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.</P>
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具體描述
讀後感
研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
評分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
評分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
評分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
評分研究议题： Power and effects 1、有效交流 communicate effectively 2、时尚和成名的塑造 the shaping of fashion and celebrity 3、公共舆论的形成与变化 the formation and change of public opinion
用戶評價
這本書等於什麼都講瞭，也等於什麼都沒講。初學者適讀。
评分本書由20章組成，共分為八個部分，即preliminaries、theories、structures、organizations、content、audience、effects和epilogue，對大眾媒介的起源，從印刷媒介到電影、廣播、互聯網齣現和變革做瞭詳細的闡述；並介紹瞭媒介研究中的主導範式，以及法蘭剋福學派的批判範式等多種研究範式，對西方大眾傳播理論的流派和演變進行瞭全景式的展現。
评分保佑保佑！拜！
评分入門必讀
评分入門必讀
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