Diffusion of Innovations, 5th Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Everett M. Rogers 作者

Free Press

译者

2003-8-5 出版日期

576 页数

GBP 25.00 价格

Paperback

丛书系列

9780743222099 图书编码

Diffusion of Innovations, 5th Edition 在线电子书图书标签: 传播学 Innovation 创新老罗推介传播学术 rogers 科技

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发表于2025-01-22

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Diffusion of Innovations, 5th Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Diffusion of Innovations, 5th Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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结构清晰例子有趣儿~

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唠叨……

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How is a "new idea" communicated through channels over time.Invention to innovation~~

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ch 3-5

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This is a great book.

Diffusion of Innovations, 5th Edition 在线电子书著者简介

埃弗雷特·罗杰斯（Everett M. Rogers），新墨西哥大学新闻与传播系教授、系主任。曾任国际传播协会会长。他的著作包括《传播研究史》（1994），《传播技巧》（1986）。

Diffusion of Innovations, 5th Edition 在线电子书图书目录

Diffusion of Innovations, 5th Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Diffusion of Innovations, 5th Edition 在线电子书图书描述

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

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