Diffusion of Innovations, 5th Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Everett M. Rogers 作者

Free Press

译者

2003-8-5 出版日期

576 页数

GBP 25.00 价格

Paperback

丛书系列

9780743222099 图书编码

Diffusion of Innovations, 5th Edition 在线电子书图书标签: 传播学 Innovation 创新老罗推介传播学术 rogers 科技

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发表于2024-12-22

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Diffusion of Innovations, 5th Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Diffusion of Innovations, 5th Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Diffusion of Innovations, 5th Edition 在线电子书用户评价

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较清晰分析一个创新物品，事件在社会上的传播，接受的过程，传播速率，使用人群等。不过使用群体的比例，在亚洲，起码在中国会有较大差异。总体来说，相当不错的。推荐产品的同学看！

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结构清晰例子有趣儿~

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为什么dvd在中国diffusion这么迅猛？

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结构清晰例子有趣儿~

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为什么找不到电子书下载呢？！！而且很少图书馆有03版，全都是老版。真奇怪。

Diffusion of Innovations, 5th Edition 在线电子书著者简介

埃弗雷特·罗杰斯（Everett M. Rogers），新墨西哥大学新闻与传播系教授、系主任。曾任国际传播协会会长。他的著作包括《传播研究史》（1994），《传播技巧》（1986）。

Diffusion of Innovations, 5th Edition 在线电子书图书目录

Diffusion of Innovations, 5th Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Diffusion of Innovations, 5th Edition 在线电子书图书描述

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Diffusion of Innovations, 5th Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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