Diffusion of Innovations, 5th Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Everett M. Rogers 作者

Free Press

譯者

2003-8-5 出版日期

576 頁數

GBP 25.00 價格

Paperback

叢書系列

9780743222099 圖書編碼

Diffusion of Innovations, 5th Edition 在線電子書圖書標籤: 傳播學 Innovation 創新老羅推介傳播學術 rogers 科技

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發表於2025-03-22

Diffusion of Innovations, 5th Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Diffusion of Innovations, 5th Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Diffusion of Innovations, 5th Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

Diffusion of Innovations, 5th Edition 在線電子書用戶評價

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看的4th.....看的眼睛要瞎掉瞭

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How is a "new idea" communicated through channels over time.Invention to innovation~~

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結構清晰例子有趣兒~

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結構清晰例子有趣兒~

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易懂，但有點羅嗦沒讀完，其實隻看瞭Diffusion Network一章，推薦

Diffusion of Innovations, 5th Edition 在線電子書著者簡介

埃弗雷特·羅傑斯（Everett M. Rogers），新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》（1994），《傳播技巧》（1986）。

Diffusion of Innovations, 5th Edition 在線電子書著者簡介

Diffusion of Innovations, 5th Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Diffusion of Innovations, 5th Edition 在線電子書圖書描述

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Diffusion of Innovations, 5th Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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