Mass Communication Theory An Introduction pdf epub mobi txt 电子书下载 2025

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出版者:Sage Publications Ltd

作者:Denis McQuail

出品人:

页数:0

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出版时间:1994-04-14

价格:USD 27.95

装帧:Paperback

isbn号码:9780803977853

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图书标签:

communication
11

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Widely used internationally and translated into several languages, Mass Communication Theory, Third Edition constitutes one of the fullest and most up-to-date textbooks within mass communication. Comprehensively rewritten, this edition provides a nontechnical introduction to mass communication and offers an integrated treatment of the major components of mass communication--the sender, the message, and the audience. The author thoroughly covers the diverse forms of mass communication: television, radio, newspaper, film, and music as well as electronic, cable, and satellite technologies. Topics given greater attention in this volume include gender relations, the globalization of communication, research on audiences and reception, media structures and institutions, and the evaluation of media performance. Updated and rewritten to include the most recent theory and research and to improve the clarity of both text and presentation, Mass Communication Theory, Third Edition is of even greater importance to researchers, scholars, and students within all areas of mass communication.

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提供个我整理的Glossary 不完整以后再慢慢添咯~ 不过发现越来越喜欢传播学了~可能是因为借用了很多心理学、社会学的知识，所以比新闻学的知识结构要好很多 A Agenda-building A collective process in which media, government, and the citizenry reciprocally influence one...

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