Losing My Virginity

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出版者:Three Rivers Press
作者:Richard Branson
出品人:
页数:416
译者:
出版时间:1999-10-19
价格:USD 16.00
装帧:Paperback
isbn号码:9780812932294
丛书系列:
图书标签:
  • 传记
  • 商业
  • RichardBranson
  • Virgin
  • 英文原版
  • Branson
  • 金融
  • Richard
  • 成长
  • 自我探索
  • 青春
  • 独立
  • 勇气
  • 改变
  • 真实
  • 奋斗
  • 蜕变
  • 自由
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具体描述

"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing,

From the Hardcover edition.

作者简介

目录信息

读后感

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能够辍学创业,进入如此多的行业,而且永远保持酷炫的精神,令人赞叹。为了推荐这本很不错的书,破例为其打五星。 p9 布兰森小时候家里条件一般,但很乐观。 p26 通过各种手法,在艰苦的环境里努力让产业口口相传,恐怕这是永远有效的法宝。 生意本身也能成为富于创意的事业。...  

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Richard Brosson 一生都在刀刃上行走。左边是火海,右边是万丈深渊,而他始终关注着前方,并深信自己能到达终点。这样的人生太不可思议,也难以复制,除非你是一个不在刀刃上就无法找到快乐的人。 他非法进口音像制品,以扩大公司的实力。 他在一位女士的老公眼皮下勾引她上...  

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像个流水账,以时间顺序描述了自己的前半生,间或穿插当时的想法感受.自传或多或少都会修饰,或者选择性的发布,Richard应该也不能免俗,但这些都难以掩盖他的光辉事迹. I really wish I can live like this man, to do what's in mind, to fight for what I believes.  

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布兰森是我最喜爱的企业家之一,甚至没有之一。他的迷人之处在于不断挑战跨越行业、产业的边界;不循规蹈矩,不按照所谓的各种商业、品牌的定律行事。这不仅是因为个人的基因,成长环境给予的自信与魄力,我一直认为还有很多无法名状的不可言的成功之道;经常成功并没有固定的...  

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看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...  

用户评价

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这个应该是我今年看过的最好的书之一了吧!Richard Branson和Jim Rogers是我最欣赏的两个人,把生命玩得那么潇洒,那么自如,那么振奋身心,是另一种境界。

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嘿嘿这个题目会不会让有些人产生歧义呢?此Virgin非彼Virgin,是大名鼎鼎的维珍公司啦~这个老板的business sense真是好,growth comes with pressure and pressure make you thrive.

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读了一半,细节太丰富,有点絮叨了

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读了一半,细节太丰富,有点絮叨了

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一个小时候有阅读障碍症的人,成绩倒数5名之内的人,一个没有什么家庭背景的人, 而他的成功的秘诀是: Live the life to the fullest, do the things he loves doing, and do the best he can!

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