Losing My Virginity

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出版者:Three Rivers Press
作者:Richard Branson
出品人:
页数:416
译者:
出版时间:1999-10-19
价格:USD 16.00
装帧:Paperback
isbn号码:9780812932294
丛书系列:
图书标签:
  • 传记 
  • 商业 
  • RichardBranson 
  • Virgin 
  • 英文原版 
  • Branson 
  • 金融 
  • Richard 
  •  
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"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing,

From the Hardcover edition.

具体描述

读后感

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维珍集团创始人理查德·布莱森的自传《Losing My Virginity》,换了一个古怪的书名,在中国重新出版:《一切行业都是创意业》。封面还特意加了一行小字:掌握创意方法,就能颠覆任何行业。 但事实上,这本书跟创意业无关,跟颠覆任何行业更是没有关系。整本书只讲了这样一件事...  

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看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...  

评分

看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...  

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能够辍学创业,进入如此多的行业,而且永远保持酷炫的精神,令人赞叹。为了推荐这本很不错的书,破例为其打五星。 p9 布兰森小时候家里条件一般,但很乐观。 p26 通过各种手法,在艰苦的环境里努力让产业口口相传,恐怕这是永远有效的法宝。 生意本身也能成为富于创意的事业。...  

评分

看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...  

用户评价

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一个小时候有阅读障碍症的人,成绩倒数5名之内的人,一个没有什么家庭背景的人, 而他的成功的秘诀是: Live the life to the fullest, do the things he loves doing, and do the best he can!

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这个应该是我今年看过的最好的书之一了吧!Richard Branson和Jim Rogers是我最欣赏的两个人,把生命玩得那么潇洒,那么自如,那么振奋身心,是另一种境界。

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读了一半,细节太丰富,有点絮叨了

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用了一周的时间读完了Richard Branson这本将近600页的自传,感触良多,准备近期写篇读后感

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这个应该是我今年看过的最好的书之一了吧!Richard Branson和Jim Rogers是我最欣赏的两个人,把生命玩得那么潇洒,那么自如,那么振奋身心,是另一种境界。

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