"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition.
嗯,很有意思的题目嘛,啊哈哈 Some points to note: 1. Branson seems to have a born strong business sense. His mother's entrepreneurship may partly contribute to this. His way of developing the company is interesting. When he set up a first record shop, he...
評分因为他一直不断的在寻找,寻找,寻找各种各样自己想做然后很简单,去做就好了,看到这个人的长相就觉得像只狮子,一只为了自己的理想而不断奋斗的狮子,周围还有很多跟班,呵呵,但是在他年轻的时候有人会说这种崇拜他的话吗?没有,这是时间和坚持和耐心带来的礼物。
評分每个企业背后都有一个人。创始人决定企业的气质。 老板是什么样的人,公司就会呈现什么样的情况,从某种角度上来说,也决定了公司未来的发展可能。所以,即使羡慕某一个成功的企业家,也不要粗浅的去模仿他的行为,那是因为他是那样的人,而我们不是。那样的人,就会成就那样...
評分能够辍学创业,进入如此多的行业,而且永远保持酷炫的精神,令人赞叹。为了推荐这本很不错的书,破例为其打五星。 p9 布兰森小时候家里条件一般,但很乐观。 p26 通过各种手法,在艰苦的环境里努力让产业口口相传,恐怕这是永远有效的法宝。 生意本身也能成为富于创意的事业。...
評分读完这本书之后才发现,原来一个人的生活可以这么多彩,一个人的人生可以这么“有趣”。向伟大的人致敬,向未来的自己点赞!“世界可以变得更好,我们有责任用经验、金融资源来解决一些社会问题。这可能要等上10年至20年才有变化,但这也让后人知道我们曾经努力过。” 每一个坎...
讀瞭一半,細節太豐富,有點絮叨瞭
评分一個小時候有閱讀障礙癥的人,成績倒數5名之內的人,一個沒有什麼傢庭背景的人, 而他的成功的秘訣是: Live the life to the fullest, do the things he loves doing, and do the best he can!
评分讀瞭一半,細節太豐富,有點絮叨瞭
评分一個小時候有閱讀障礙癥的人,成績倒數5名之內的人,一個沒有什麼傢庭背景的人, 而他的成功的秘訣是: Live the life to the fullest, do the things he loves doing, and do the best he can!
评分一個小時候有閱讀障礙癥的人,成績倒數5名之內的人,一個沒有什麼傢庭背景的人, 而他的成功的秘訣是: Live the life to the fullest, do the things he loves doing, and do the best he can!
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