The Tipping Point pdf epub mobi txt 电子书 下载 2025
- 心理学
- 思维
- MalcolmGladwell
- thinking
- English
- 社会学
- 商业
- bestseller
- 社会学
- 流行文化
- 传播学
- 行为科学
- 营销
- 趋势
- 影响力
- 病毒式传播
- Malcolm Gladwell
- 社会现象
具体描述
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
作者简介
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.
目录信息
读后感
翻译的太不怎么样了！简直惨不忍睹！ 钱清还是北大教翻译的，真实难以置信。是让学生翻的吧？ 比如第一页第六句，People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up. Ma and Pa ...
评分最近韩国的都教授和长腿哥让国内的女粉丝尖叫不已，也让国内的汉子们相当的不服气！咱腿也不短脸也不黑，为啥让俩韩国棒子在咱地盘肆虐捕获无数妹子呢？今天我们就来讨论一下流行的现象，是什么导致事物流行？ 其实流行的概念大到时尚、文化传媒和商业界，小到圈子里...
评分以《Gladwell导读》为题目发在NewYorkerFans小组http://www.douban.com/group/ny/ 另有Gladwell在《纽约客》历年文章精品 Xmeansme 很多人知道Malcolm Gladwell乃是Blink（台版译名：决断两秒间）和Tipping Point（引爆流行）这两本纽约时报榜首...
评分去年最流行的一个理论叫长尾理论，但是很多人研究了以后感觉很失望，本以为是一个能改变人生际遇的锦囊妙计，结果全是扯淡的。其实长尾理论不是放之四海皆准的玩意儿，它的针对性很明显，只对某些平台型的渠道有用，说白了，它就是牺牲大多数人的利益来成就一小部分渠道所有者...
用户评价
吴骞看这里~
评分listened as audiobook, not quite enlightening.
评分原来跟soc这么有关
评分Not as good as Outliers or Blink
评分作者应该先向森林道歉，然后带着他的智慧和话匣子搬家去BBS。
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