The Tipping Point 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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[加拿大] 马尔科姆·格拉德威尔作者

Little, Brown Adult

译者

2005-01-01 出版日期

1 页数

USD 23.98 价格

Audio CD

丛书系列

9781586217457 图书编码

The Tipping Point 在线电子书图书标签: 心理学思维 MalcolmGladwell thinking English 社会学商业 bestseller

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发表于2025-02-23

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The Tipping Point 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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原来跟soc这么有关

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Did I miss something? 这本书远没有它的reputation好

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better than freakonomics

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吴骞看这里~

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the strength of weak ties. mavens. social networks. communication styles. 写得实在太罗嗦了！

The Tipping Point 在线电子书著者简介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

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The Tipping Point 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Tipping Point 在线电子书图书描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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