The Tipping Point 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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[加拿大] 马尔科姆·格拉德威尔作者

Little, Brown Adult

译者

2005-01-01 出版日期

1 页数

USD 23.98 价格

Audio CD

丛书系列

9781586217457 图书编码

The Tipping Point 在线电子书图书标签: 心理学思维 MalcolmGladwell thinking English 社会学商业 bestseller

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The Tipping Point 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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the strength of weak ties. mavens. social networks. communication styles. 写得实在太罗嗦了！

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Not as good as Outliers or Blink

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better than freakonomics

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例证啰唆，反复地说……

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Did I miss something? 这本书远没有它的reputation好

The Tipping Point 在线电子书著者简介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

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The Tipping Point 在线电子书图书描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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The Tipping Point 在线电子书读后感

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引爆点-Malcolm Gladwell 　　这本书结构看起来很简单，典型的德国哲学家黑格尔"三段式",即“认为一切发展都经历三个阶段，即发展的起点（正题），对立面的显现（反题），对立面的统一（合题）。反题否定正题，合题否定反题，合题是否定之否定。黑格尔把三段式作为论证其客观...

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理论论叙太多，看不到亮点。本书只能做为已发生的现象分析，没有从中学到，到底要做什么事才有可能会引爆流行。中文译本翻译错误还是有蛮多。个人觉得本书如果叫《群体效应》可能会更贴主题。

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过去读过一次，觉得还好而已。有一些不错的点子，不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick，有更深层次的讨论和更详细的例子。 ============================================== 　　传播的媒介（人）：　　　　super connect...

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翻译的太不怎么样了！简直惨不忍睹！　　　　钱清还是北大教翻译的，真实难以置信。是让学生翻的吧？　　　　比如第一页第六句，People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up. 　　　　Ma and Pa ...

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以《Gladwell导读》为题目发在NewYorkerFans小组http://www.douban.com/group/ny/ 　　另有Gladwell在《纽约客》历年文章精品　　Xmeansme 　　　　　　　　很多人知道Malcolm Gladwell乃是Blink（台版译名：决断两秒间）和Tipping Point（引爆流行）这两本纽约时报榜首...

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The Tipping Point 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025