The Tipping Point

The Tipping Point pdf epub mobi txt 电子书 下载 2025

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

出版者:Little, Brown Adult
作者:[加拿大] 马尔科姆·格拉德威尔
出品人:
页数:1
译者:
出版时间:2005-01-01
价格:USD 23.98
装帧:Audio CD
isbn号码:9781586217457
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图书标签:
  • 心理学 
  • 思维 
  • MalcolmGladwell 
  • thinking 
  • English 
  • 社会学 
  • 商业 
  • bestseller 
  •  
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The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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过去读过一次,觉得还好而已。有一些不错的点子,不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick,有更深层次的讨论和更详细的例子。 ==============================================   传播的媒介(人):      super connect...  

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一种流行病的爆发需要三个条件,人们传播传染物的行为、传染物本身和传染物发挥作用需要的环境。一个流行潮的爆发,也起因于类似的三个条件,作者称之为个别人物法则、附着力因素、环境威力法则,其中任何一个条件的变化都可能引爆一场流行。 个别人物法则指出,一些特殊的人,...  

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原来跟soc这么有关

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Did I miss something? 这本书远没有它的reputation好

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原来跟soc这么有关

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better than freakonomics

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Did I miss something? 这本书远没有它的reputation好

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