The Tipping Point 在线电子书 图书标签: 心理学 思维 MalcolmGladwell thinking English 社会学 商业 bestseller
发表于2024-12-23
The Tipping Point 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
吴骞看这里~
评分吴骞看这里~
评分the strength of weak ties. mavens. social networks. communication styles. 写得实在太罗嗦了!
评分Not as good as Outliers or Blink
评分作者应该先向森林道歉,然后带着他的智慧和话匣子搬家去BBS。
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
关于《引爆流行》这本书,在互联网圈内口碑度颇高,尤其是谈到web2.0,这本书被提到的几率就特别高。说实话这本书我看了,并没有特别深的感触,只是作者把营销理念中的几个点放大化,重心更加明显,就像web2.0其实也未必是新的感念,只是人们推崇他以用户为中心的精髓思想,因...
评分去年最流行的一个理论叫长尾理论,但是很多人研究了以后感觉很失望,本以为是一个能改变人生际遇的锦囊妙计,结果全是扯淡的。其实长尾理论不是放之四海皆准的玩意儿,它的针对性很明显,只对某些平台型的渠道有用,说白了,它就是牺牲大多数人的利益来成就一小部分渠道所有者...
评分对于这本书,可以肯定在西方社会流行程度会超过中国,西人擅长理学,逻辑实证精神一直备受推崇,所谓知其然更知其所以然,而东方思维大抵反之,之前看了较多日本设计大家的经典,也当是换个口味。 确实,书里的例子重复引用,这种举例方法初看是絮絮叨叨,言之过实而无法升华...
评分本以为像我这种很少读畅销书更少接触原著的人,碰上明显翻译错误的机会很少,但这个小概率事件还是让我碰上了。 《引爆点》第118页,作者引用了一个智力游戏做案例,下面是原文: “想一想下面这个智力游戏。假设有四张牌,上面写有A、D、3和6,游戏的规则是,如果牌的...
评分书的内容暂时不表!在这里通缉一下中信出版社! 原著写于2000年出头。中信出版社在2002年就已翻译出版过此书!原名《引爆流行》。本是旧书出新颜,无可厚非!但换包装,换书名,不惜浪费国内出版行业最稀缺的ISBN资源换刊号,隐性的提高售价(原书18,现书30元),以上种种来博...
The Tipping Point 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024