The Tipping Point 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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[加拿大] 馬爾科姆·格拉德威爾作者

Little, Brown Adult

譯者

2005-01-01 出版日期

1 頁數

USD 23.98 價格

Audio CD

叢書系列

9781586217457 圖書編碼

The Tipping Point 在線電子書圖書標籤: 心理學思維 MalcolmGladwell thinking English 社會學商業 bestseller

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發表於2025-01-13

The Tipping Point 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

The Tipping Point 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

The Tipping Point 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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作者應該先嚮森林道歉，然後帶著他的智慧和話匣子搬傢去BBS。

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例證囉唆，反復地說……

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The Tipping Point 在線電子書著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

The Tipping Point 在線電子書著者簡介

The Tipping Point 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Tipping Point 在線電子書圖書描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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