The Tipping Point 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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[加拿大] 馬爾科姆·格拉德威爾作者

Little, Brown Adult

譯者

2005-01-01 出版日期

1 頁數

USD 23.98 價格

Audio CD

叢書系列

9781586217457 圖書編碼

The Tipping Point 在線電子書圖書標籤: 心理學思維 MalcolmGladwell thinking English 社會學商業 bestseller

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發表於2024-11-25

The Tipping Point 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Tipping Point 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Tipping Point 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

The Tipping Point 在線電子書用戶評價

評分☆☆☆☆☆

作者應該先嚮森林道歉，然後帶著他的智慧和話匣子搬傢去BBS。

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Not as good as Outliers or Blink

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better than freakonomics

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listened as audiobook, not quite enlightening.

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好不容易“讀”完瞭！有點意思！

The Tipping Point 在線電子書著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

The Tipping Point 在線電子書著者簡介

The Tipping Point 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Tipping Point 在線電子書圖書描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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The Tipping Point 在線電子書讀後感

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《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。我尝试着用这三个法则分析了一下“超女”的流行：个别人物法则：通过组织“超女”们的fans，使“超女”成为联系员。附着力因素法则（事物传递的信息）：用PK、女...

評分☆☆☆☆☆

理论论叙太多，看不到亮点。本书只能做为已发生的现象分析，没有从中学到，到底要做什么事才有可能会引爆流行。中文译本翻译错误还是有蛮多。个人觉得本书如果叫《群体效应》可能会更贴主题。

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翻译的太不怎么样了！简直惨不忍睹！　　　　钱清还是北大教翻译的，真实难以置信。是让学生翻的吧？　　　　比如第一页第六句，People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up. 　　　　Ma and Pa ...

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以《Gladwell导读》为题目发在NewYorkerFans小组http://www.douban.com/group/ny/ 　　另有Gladwell在《纽约客》历年文章精品　　Xmeansme 　　　　　　　　很多人知道Malcolm Gladwell乃是Blink（台版译名：决断两秒间）和Tipping Point（引爆流行）这两本纽约时报榜首...

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对于这本书，可以肯定在西方社会流行程度会超过中国，西人擅长理学，逻辑实证精神一直备受推崇，所谓知其然更知其所以然，而东方思维大抵反之，之前看了较多日本设计大家的经典，也当是换个口味。确实，书里的例子重复引用，这种举例方法初看是絮絮叨叨，言之过实而无法升华...

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