The Culture of Connectivity 在线电子书 图书标签: 传播学 社交媒体 网络媒体 社会学 算法 社交网络分析 communication 媒介研究
发表于2024-11-05
The Culture of Connectivity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
所谓“社交媒体”并不单纯是为“社交”服务的“媒体”,“社交”内容及性质,已经被“媒体”的技术特点形塑,特别是建立在大数据挖掘与应用基础上的用户信息量化。无论你是哪路神仙都会被转换成“likability"的货币来买卖的。#商业技术的维度
评分结合了actor-network theory和political economy,六个维度sociotechnical(technology、user/usage、content)和socioeconomic (ownership, governance, business models),分析how platforms have become central forces in the construction of sociality
评分Latourian ANT只构成了作者所谓的“联系性文化”的一半。她的这个核心概念原创性不足,在分析Flickr的一篇文章中充分暴露出来(2010年的吧)。The social shaping of technology和technological shaping of sociality看起来很是有道理,但这其实就是在把大家明明知道的道理用语言包装包装。这个概念的用途大概就是在论文里给你加点戏,让你用来批判over-generalisation的。
评分写硕士论文时觉得太好了就照着这个模式写,现在能看出点局限性了,一个是虽然宣称用了ant但是落在具体的分析上具体的还是不太多,再一个文科生理解数据算法确实不太懂我现在也愁这个,三是以平台来分的结构目前看还是有点草率。但总的来说还是写得很不错。
评分A detailed description of the history of primary gameplayer in the internet; A penetrating insight into how platformed sociality works in the connectedness and connectivity in modern media.
Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand how these media have come to profoundly affect our experience of online sociality. The first stage of their development shows a fundamental shift. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Author and media scholar Jose van Dijck offers an analytical prism to examine techno-cultural as well as socio-economic aspects of this transformation. She dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecology of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, and filtering content rely on shared ideological principles. At the level of management and organization, we can also observe striking similarities between these platforms' shifting ownership status, governance strategies, and business models. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. "Sharing," "friending," "liking," "following," "trending," and "favoriting" have come to denote online practices imbued with specific technological and economic meanings. This process of normalization, the author argues, is part of a larger political and ideological battle over information control in an online world where everything is bound to become social. Crossing lines of technological, historical, sociological, and cultural inquiry, The Culture of Connectivity will reshape the way we think about interpersonal connection in the digital age.
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The Culture of Connectivity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024