Brick by Brick 在线电子书 图书标签: 创新 创业 管理 business 英文原版 innovation case TOY
发表于2024-11-25
Brick by Brick 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
A corporate survived from edge of bankruptcy always left rich story to learn from, LEGO is one of them.
评分Turnaround case. Not synthetic in organization, too many lousy stories. Referring brand management course, it's core that Lego grabbed right.
评分Turnaround case. Not synthetic in organization, too many lousy stories. Referring brand management course, it's core that Lego grabbed right.
评分Turnaround case. Not synthetic in organization, too many lousy stories. Referring brand management course, it's core that Lego grabbed right.
评分A corporate survived from edge of bankruptcy always left rich story to learn from, LEGO is one of them.
DAVID C. ROBERTSON joined the faculty of the Wharton School at the University of Pennsylvania in January of 2011, and was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company’s management team, has written two case studies about the company, and is the co-author of a Harvard Business Review piece on LEGO. At IMD, Robertson was the co-director of the school’s largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson’s background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com.
BILL BREEN is a founding member of the team that launched Fast Company, which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited Fast Company's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of The Responsibility Revolution and The Future of Management, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets. Connect with Bill at bbreen@billbreen.ne
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.
It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.
Along the way, Brick by Brick reveals how LEGO:
- Became truly customer-driven by co-creating with kids as well as its passionate adult fans
- Looked beyond products and learned to leverage a full-spectrum approach to innovation
- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques
- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans
- Gave its world-class design teams enough space to create and direction to deliver
built a culture where profitable innovation flourishes
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
病来如山倒,病去如抽丝。当无形的疼痛从脚底如波浪般不停歇的传递到手指上时,似乎只有呻吟才能减轻点痛楚。人的疾病袭来总是突如其来,表象掩盖不了实质。 就如乐高2002年如日中天时,其四面出击,似乎能掌控儿童玩具的未来。特别当乐高以7条创新法则信心百倍的四处开花时,...
评分## 玩具帝国的秘密——《乐高,创新者的世界》 在几乎所有关于乐高传奇的讲述中,都会提到创始之处的那个故事:乐高的员工因为赶时间,将一只仅刷了两遍漆的玩具小鸭交付给客户,乐高创始人听到这个消息之后追到火车站要回玩具以进行第三次刷漆。这个故事讲的是乐高在初期对质...
评分我们都知道乐高,虽然未必都玩过。乐高除了很贵的积木套装(其实在欧美没那么贵,在国内的售价至少是美国售价的两倍,中国市场仍以礼品用为主),还有一年几万块的课程,也有票房不错、老少咸宜的合家欢大电影。 除了自有的城市系列、朋友系列、忍者系列、生化战士系列等,乐高...
评分乐高是享誉世界的玩具品牌,现在甚至已经形成了自己独特的圈子文化。这种成就,我想是美泰、孩之宝甚至万代完全不能比较的。 也就是因为有这样的成就,才会诞生这样一本专门研究的书 貌似是用管理学的原则对乐高的经营管理进行复盘,但是给我的感觉还是一本有点歌功颂德的,里...
评分乐高是享誉世界的玩具品牌,现在甚至已经形成了自己独特的圈子文化。这种成就,我想是美泰、孩之宝甚至万代完全不能比较的。 也就是因为有这样的成就,才会诞生这样一本专门研究的书 貌似是用管理学的原则对乐高的经营管理进行复盘,但是给我的感觉还是一本有点歌功颂德的,里...
Brick by Brick 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024