The most successful business organizations are those that combine stability, speed and maneuverability. These companies are uniquely equipped to navigate the complexities of global supply chains, an array of often baffling cultural differences, complex international regulations, geopolitical uncertainty, and the vagaries of the capital markets. But these companies are only as good as the officers who command them - and the most successful leaders are those best able to manage and optimize their global risk. They possess a singular skill set that includes, among other things, a talent for international diplomacy. Co-authored by two global business advisors from the Big Four professional services organization KPMG, "Designed to Win" takes you inside the most successful transnational businesses to show how they address the challenges of global competition.Drawing upon their experience as senior partners with KPMG LLP (U.S.), Hiroaki Yoshihara and Mary Pat McCarthy define the seven fundamental characteristics of enduring global businesses. And, with the help of extensive case studies and interviews with executives at BMW, Caterpillar, Intel, Matsushita, Toyota and other international industry leaders, they describe global-business best practices in a range of key areas. "Designed to Win" offers you an unparalleled opportunity to learn how today's leading global companies: attract the best talent, leverage human capital for global excellence, and build a winning corporate culture; and drive value from internal operations and achieve continuous value creation through outsourcing and advanced business process management.It also shows you how to: enhance cross-functional knowledge collaboration to create an optimal supply chain structure in a global, customer-centric organization; establish a corporate identity, position and manage brands internationally, and use cutting-edge marketing techniques; structure an organization for optimum value growth and optimize the value of intangible assets; manage change globally, and manage risk using scenarios and other strategic planning tools; and cultivate the leadership qualities most in demand on the global stage and develop the next generation of corporate leaders/statesmen.Featuring battle-tested strategies from the big winners in today's marketplace, "Designed to Win" can arm you with the skills to help steer your company's global expansion. It is an exclusive roadmap for steering your company's global expansion to success. Today's business leaders face more uncertainty, more risk and more complexity. The strength of the global marketplace combined with formidable competition from new market entrants and regional economies is challenging traditional business and operating principles. Global executives must adapt swiftly to fundamental shifts in marketing, research and development, supply chain, people management and growth strategies or face extinction. In this environment, leaders must design a sustainable business model, one that is agile, responsive and capable of generating value to an increasingly disaggregated customer base."Designed to Win" was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG's Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to: position and manage brands worldwide; build a customer-centric supply chain; optimize their organizational structures for a global marketplace; recruit, develop and retain the best talent; build a unifying global corporate culture; negotiate transnational deals; manage global risk; and protect intellectual property.
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阅读这本书的过程,让我对“如何避免写作的冗余”有了深刻的体会。这本书的行文风格极其啰嗦,似乎作者害怕读者不明白他的每一个观点,于是用三倍的篇幅去解释一个本可以用一句话说清的道理。我经常会发现自己读了一大段话,然后不得不停下来问自己:“所以,到底说了什么?”书中充斥着大量的重复论述和自我强调,这不仅拖慢了阅读速度,更重要的是,它削弱了那些真正有价值的观点本应有的力量。如果作者能像个精明的编辑一样,对自己的文字进行一次彻底的“瘦身”,只保留核心信息,这本书的厚度或许能减少一半,但价值感绝对能翻倍。现在读起来,就像是啃一个塞满了淀粉的馒头,饱是饱了,但口感和回味都没有。对于追求效率和干货的读者来说,这本书的“水份”实在太多了,让人读得有点不耐烦。
评分从设计和用户体验的角度来看,这本书的呈现方式简直是反人类的。排版粗糙,字体选择让人眼睛疲劳,更别提那些穿插在正文中的、完全不知所云的图表。那些图表看起来像是随便从某个老旧的演示文稿里扒拉出来的,线条混乱,数据标注模糊不清,完全起不到任何辅助理解的作用,反而成了视觉上的负担。我甚至怀疑作者是否真的自己阅读过这些图表,它们的存在更像是为了证明“我们有图表”而已,而不是真正服务于内容。一本关于“设计”的书,如果连自己的物理形态都设计不好,那它宣称的任何关于“卓越设计”的理念都显得苍白无力。我期待的是一种精致、清晰、能够引导思考的视觉体验,而不是这种让人仿佛回到上世纪末的粗糙印刷品。这让我对作者的专业性产生了极大的怀疑。
评分这本书的叙事节奏简直是灾难性的。我通常很喜欢那种层层递进、引人入胜的写作风格,但这本书却像是一台老旧的缝纫机,走走停停,毫无章法。它试图涵盖太多主题,从宏观战略到微观执行,结果是什么都讲了,但什么都没讲深。每一章的衔接都显得非常突兀,仿佛是把好几篇不相关的文章硬塞到了一本书里。比如,前一章还在热火朝天地讨论市场颠覆,下一章就突然跳到了人力资源管理的细节,这种跳跃性让人非常出戏,根本无法沉浸其中。我不得不一遍又一遍地回头查找,试图理解作者到底想把我引向何方。这种阅读体验,与其说是学习,不如说是一种不断对抗文本结构的过程。如果作者能在结构上多下点功夫,将逻辑线索理顺,这本书的阅读体验可能会提高一个档次。现在的感觉是,内容本身可能有些许价值,但被糟糕的组织方式完全稀释了。
评分这本书简直是本小册子,内容空洞得让人心疼。我原以为能读到一些深入的见解,毕竟书名听起来那么有野心,结果呢?翻开第一页,我就感觉掉进了一个充满了陈词滥调的陷阱。作者似乎只是把一些耳熟能详的管理学口号堆砌在一起,然后用华丽的辞藻包装了一下,试图营造一种“洞见”的假象。比如,书中花了大量的篇幅去强调“团队合作的重要性”,但这真的需要一本书来阐述吗?我更希望看到的是关于如何有效建立团队、处理内部冲突的具体案例和方法论,而不是这种大而无当的空泛说教。读完后,我感觉自己像是参加了一场冗长乏味的商业研讨会,会后除了疲惫,什么实质性的收获都没有。这本书更像是一份给初入职场的新人看的“入门级”读物,对于那些已经有一些行业经验的人来说,恐怕会觉得索然无味,甚至有点浪费时间。如果作者真的想让这本书“为胜利而设计”,那他首先应该设计出更有价值的内容来支撑这个宏大的主题。
评分这本书的理论基础显得非常陈旧和脱离实际。它似乎是在十年前的商业环境下构建的一套方法论,对于我们现在所处的快速迭代、技术驱动的时代而言,显得格格不入。书中讨论的许多“制胜法则”,在现实世界中已经遭遇了无数次的挑战和修正,但作者却鲜有提及这些局限性或最新的发展。例如,在谈到市场进入策略时,它完全忽略了社交媒体和数字营销的颠覆性影响,依然固守着传统的媒体投放和渠道铺设思维。这就像是拿着一张过时的地图去探索一个正在迅速扩张的新城市。我希望看到的,是能够正视当下挑战、提供与时俱进的解决方案的著作。这本书更像是一个历史记录,而不是一本面向未来的指导手册,对于想要在当前竞争格局中取得突破的人来说,参考价值有限,甚至可能因为被误导而走弯路。
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