Measuring Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John Davis 作者

Wiley

译者

2006-11-24 出版日期

408 页数

USD 35.00 价格

Paperback

丛书系列

9780470821329 图书编码

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发表于2024-09-19

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Measuring Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

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