Contents vii
Contributors ix
Acknowledgements xv
Introduction: On the Strange Case of ‘Creativity’ and its
Troubled Resurrection 1
Gerald Raunig, Gene Ray and Ulf Wuggenig
PART ONE: CREATIVITY 7
1 Immanent Effects: Notes on Cre-activity 9
Stefan Nowotny, translated by Aileen Derieg
2 The Geopolitics of Pimping 23
Suely Rolnik, translated by Brian Holmes
3 The Misfortunes of the ‘Artistic Critique’ and of Cultural
Employment 41
Maurizio Lazzarato, translated by Mary O’Neill
4 ‘Creativity and Innovation’ in the Nineteenth Century: Harrison
C. White and the Impressionist Revolution Reconsidered 57
Ulf Wuggenig, translated by Larissa Buchholz, Aileen Derieg and Karl
Hoffmann
PART TWO: PRECARIZATION 77
5 Virtuosos of Freedom: On the Implosion of Political Virtuosity
and Productive Labour 79
Isabell Lorey, translated by Mary O’Neill
6 Experiences Without Me, or, the Uncanny Grin of Precarity 91
Brigitta Kuster and Vassilis Tsianos, translated by Aileen Derieg
7 Wit and Innovation 101
Paolo Virno, translated by Arianne Bové
PART THREE: CREATIVITY INDUSTRIES 107
8 GovernCreativity, or, Creative Industries Austrian Style 109
Monika Mokre, translated by Aileen Derieg
9 The Los Angelesation of London: Three Short Waves of Young
People’s Micro-Economies of Culture and Creativity in the UK 119
Angela McRobbie
10 Unpredictable Outcomes / Unpredictable Outcasts: On Recent
Debates over Creativity and the Creative Industries 133
Marion von Osten
11 Chanting the Creative Mantra: The Accelerating Economization
of EU Cultural Policy 147
Raimund Minichbauer, language edited by Aileen Derieg
PART FOUR: CULTURE INDUSTRY 165
12 Culture Industry and the Administration of Terror 167
Gene Ray
13 Add Value to Contents: The Valorization of Culture Today 183
Esther Leslie
14 Creative Industries as Mass Deception 191
Bibliography 205
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