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Phil Dusenberry 作者

Portfolio Trade

译者

2006-10-03 出版日期

290 页数

USD 14.95 价格

Paperback

丛书系列

9781591841425 图书编码

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We Bring Good Things to Life

It's Not TV, It's HBO

Visa: It's Everywhere You Want to Be

These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. BACKCOVER: A terrific book.

The New York Times

Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire.

Kerry Hannon, USA Today

Drives home the importance of the big insight.

Fortune

Insightful.

Newsweek

A celebration of Madison Avenue as it may never be again.

Melanie Wells, The Wall Street Journal

[An] enormously entertaining memoir…Dusenberry's book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000.

Adbrands.net

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