One Great Insight Is Worth a Thousand Good Ideas 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Phil Dusenberry 作者

Portfolio Trade

譯者

2006-10-03 出版日期

290 頁數

USD 14.95 價格

Paperback

叢書系列

9781591841425 圖書編碼

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發表於2024-07-04

One Great Insight Is Worth a Thousand Good Ideas 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

One Great Insight Is Worth a Thousand Good Ideas 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

One Great Insight Is Worth a Thousand Good Ideas 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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One Great Insight Is Worth a Thousand Good Ideas 在線電子書著者簡介

One Great Insight Is Worth a Thousand Good Ideas 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

One Great Insight Is Worth a Thousand Good Ideas 在線電子書圖書描述

We Bring Good Things to Life

It's Not TV, It's HBO

Visa: It's Everywhere You Want to Be

These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. BACKCOVER: A terrific book.

The New York Times

Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire.

Kerry Hannon, USA Today

Drives home the importance of the big insight.

Fortune

Insightful.

Newsweek

A celebration of Madison Avenue as it may never be again.

Melanie Wells, The Wall Street Journal

[An] enormously entertaining memoir…Dusenberry's book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000.

Adbrands.net

One Great Insight Is Worth a Thousand Good Ideas 在線電子書下載 mobi epub pdf txt 在線電子書下載

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